Arts by the Sea attracts a footfall of 130,000 over festival weekend to Bournemouth town centre (in a non-Covid year). It’s designed to be intriguing, inspirational, family friendly and FREE, providing opportunities for everyone to engage in arts and culture. The festival showcase is underpinned by talent development and community participation schemes and a commitment to environmental sustainability.
The Festival takes place in ‘shoulder season’ Friday 1st – Sunday 3rd October 2021, extending the summer season, supporting local businesses including the hospitality and tourism sectors by increasing footfall and dwell time in our public spaces. Estimated Economic Impact of £2.4M in a non-Covid year.
The 2021 festival programme through its theme ‘Connect’, explores the concept of the human being as a fundamentally social creature while highlighting the importance of celebration, festivity and connecting with others.
COVID-19 has challenged us all in many ways, creating barriers to maintaining social connections, introducing troubling experiences of isolation for some, and compounding a pre-existing epidemic of loneliness in the UK. Age UK predicts that by 2026, there will be 2 million people over 50 in England who will often feel lonely, having a dramatic impact on their wellbeing and quality of life. Young people have also suffered tremendously, experiencing negative effects on their mental health and wellbeing.
This year Arts by the Sea aims to explore this global and yet personal issue of connection and isolation, ultimately bringing people back together through cultural experiences in celebration of what makes us human.
This page shares ways in which you can help us celebrate, re-connect and benefit your organisation too.
Watch the video to hear how our supporters and local businesses benefited in previous years:
By working together, we can encourage increased visits to local attractions, shops, cafes, restaurants and accommodation, and as Arts by the Sea is free to attend, any secondary spend will come directly to you! We can help you attract new customers and raise your own profile:
Use the #Artsbythesea hashtag with any Bournemouth Arts by the Sea-inspired posts on Facebook, Twitter and Instagram. Any recent Instagram posts using this hashtag will be seen on the home page of this website – a perfect platform to promote your business to new audiences.
TIP: During the events, why not ask customers or guests to take selfies with installations and live performances or parades that you are experiencing and use this for a discount or special offer at your business e.g. discounted coffee/drinks!
Download the Bournemouth Arts by the Sea social media images and copy below to share on your business pages and website to promote Bournemouth Arts by the Sea Festival – we may retweet and share your business on our website as a suggested place to go when visiting the festival! Added to this, using new content will help you climb up the SEO rankings; and those searching ‘Bournemouth Arts by the Sea Festival’ may see your business too. Win win!
Follow and retweet all the Bournemouth Arts by the Sea posts and begin to widen your social media reach:
We have created a complete pack of resources for you to download, just click the button below.
Arts by the Sea works with a wide range of partners and sponsors who support and help us produce such a wonderful event.
Arts by the Sea is delighted to have partnered with Gold Sponsor Bournemouth University in 2018 and 2019. BU has provided the festival with a unique strand of artistic content by sharing their cutting-edge academic research across the festival in a number of different ways. In 2019, fascinating talks, activities and an immersive soundscape were just a few things hosted by Arts by the Sea, linked to our Mind Matter theme and sustainability message. We’re very happy to have showcased the work carried out by BU’s award- winning researchers and content-creators.
Arts by the Sea is delighted to be building a long-term relationship since 2018 with the Town Centre BID. Both Arts by the Sea and the BID aim to increase the number and diversity of people enjoying the town centre. In 2019 investment from the BID allowed us to increase the scale of our parade, Submerge: Carnival SOS, and provide a whole new programme of entertainment throughout the day in Horseshoe Common on Sunday 29th September. Visitors are encouraged to support local businesses and mouth-watering array of restaurants and food traders in the BID area, in particular along on Old Christchurch Road, while they enjoy the festival entertainment.
Arts by the Sea is proud to be a member of OutdoorArtsUK – a national membership and strategic organisation that aims to bring together the many diverse parts of the Outdoor Arts sector. OutdoorArtsUK celebrates the wonderful work, amazing talent and tremendous achievements of the brilliant individuals, companies and organisations working in this most accessible of art forms.
Arts by the Sea is proud to be one of just a few non-Mela partners of The Mela Partnership, led by Nutkhut. The partnership is a national membership organisation which supports the development of the sector and supports and mentors the next generation of Mela Makers.
In 2019 Arts by the Sea was the first South West coast festival to become part of the Without Walls Touring Network partnership. Without Walls has an international reputation for supporting ambitious outdoor arts, commissioning and supporting the development of over 140 shows touring to 22 countries worldwide since 2007. This partnership is enabling us to bring more of their high-quality, world-class, free outdoor shows to Bournemouth’s unique and beautiful locations.
Arts by the Sea is proud to announce a long-term partnership with the Royal National Lifeboat Institution. As a coastal town and festival, Arts by the Sea recognises the importance of the RNLI and the work they do both nationally and locally across Bournemouth’s beautiful beaches and outdoor spaces with Poole being the home of the RNLI College. The relationship between the RNLI and Arts by the Sea promotes the festival’s 2021 theme of ‘Connect’, safely and responsibly bringing people together to enjoy Bournemouth’s seaside location. Here the RNLI will connect with festivals goers to offer many interesting opportunities to volunteer for its lifeguard and lifeboat crews, to share essential water safety messaging, and to raise funds for the local community’s vital lifesaving organisation.
For more information about Arts by the Sea Festival, potential collaborations and opportunities for your business, sign up to our Bournemouth Arts by the Sea Festival newsletter here.
Download our marketing resources for use on your own website and social media platforms to encourage new visitors to the town centre for the festival this year. Individual elements can be downloaded below or the full kit can be download by clicking the link.
The link will take you to the original video on YouTube where you can copy and embed code to show the video on your website; just find the word share to the bottom right of the video and choose your options.